Social Networking is and has become a huge part of how we all do business and communicate with others. The electronic world is upon us and we as Realtors need to embrace the new technologies that present themselves to do our business more efficiently and to react to our clients in the same way that they live their lives. I have been teaching the use of Social Networking in today’s Real Estate market for a while now within my market center and can tell you that it has been welcomed with open arms by most of the agents in our offices.
This was not always the case. When I first tried to introduce YouTube for example, it was frowned on as a place where people with too much time on their hands could play around. And although this is the case for some of the individuals on YouTube, the environment that is now owned by Google, has been a tremendous opportunity for people, agents, companies, etc to advertise their wares indirectly through the use of video media. And on top of that, it is FREE. The agents in the office, after an extended time of understanding what it can do for their business, saw the light bulbs in their heads go off.
YouTube, Facebook, Online Forums, Social Bookmarking, Blogging, etc are all opportunities that are available in our lives to become known in an online world. We all want to be known, and the more you interface online, the more chances of being found. My classes now are pretty much sold out (I don’t charge anything) and the agents understand the importance of what I teach.
In addition to being found, these mediums assist in the SERP (search engine Ranking Page or Position) which is where your website will be found after performing a search for a particular term. For example, if I were to want to rank on a term like Tampa Real Estate, I would probably include those words in my keywords for my YouTube video, or my blog, etc. This in turn would eventually be indexed by the search engines, and would be pointing back to my page so it would be a pointer to my page and if someone came across that info, they may click through to my page and so on.
Real Estate is all about Networking in every sense of the word and Social Networking should make perfect sense, be Social and Network. So for you agents out there that have not embraced Social Networking, you either need to understand where your clients are communicating with each other, or you need to find another profession. Real Estate is in the middle of a transition, and you can either be along for the ride and position yourself well, or not. It is really up to you.