Search Engine Marketing – The Past, The Present, And The Future

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1997 – 1999 were the early years of search engine era. Internet Marketing and more specifically search engine marketing mainly consisted of submitting your sites to the search engines. These “voices from the past” are still heard today when this or that Search Engine Optimization company and / or automatic submitting software will claim to do search engine promotion for you by submitting your site to hundreds and thousands engines and directories. The search engines’ indexing programs, called “robots” or “spiders”, looked through all of the HTML code of a page and used some page ranking algorithms that they kept in secret.

Those days were spammers’ Heaven: it was rather easy to get your site ranked high. You could just use your keywords lots of times on the page, in the META tags, HTML comments etc. and hide it from the human visitors by making the text tiny or completely invisible with the help of HTML tricks. The search engines didn’t have any sophisticated technique to recognize this kind of spam, and such sites usually got high rankings very easily. Today, you still can find some samples of this primitive optimization (however you will have to give it a hard try, because nowadays most of such Web projects have been banned by the search engines for excessive keyword usage).

The only exception was Yahoo which has always been indexed by humans who could in most cases identify and ban spamming pages.

Gradually, search engines started recognizing spam and applying corresponding penalties to Web pages using spam methods. However, search engine optimizers were always one step behind the search engines in finding new ways of cheating the indexing algorithms. Hence each search engine is committed to delivering only relevant results to its visitors, the engines needed to take control away from the spammers and auto-submitters. Many began to try different ways of indexing.

The Rise of Google

If someone is asked today about the first search engine to remember, the answer will be Google in 100% cases. Google has started its way to be the King of search engines in 2000 and in 2002 its right for this title has been firmly established, with around 70% of searches done on the Internet. While other search engines were focusing on transforming to universal portals, Google kept a simple and – which has become its distinctive feature – fast interface that solely targeted delivering relevant search results.

Google also developed advanced features such as indexing and searching PDF (portable document format) and SWF (shockwave flash) files. Additionally, Google’s sophisticated techniques to use the “off-the-page” factors made it extremely spam-resistant. Google’s dominance has become steady in 2000 with Yahoo having switched from Inktomi to Google as secondary search result provider. Now, Yahoo uses the combination of Overture’s and own search software and index repository, thus being fully independent on Google, however, without any slightest impact on the dominance of the latter.

Global Consolidation

By 2001, the results of all major engines were produced from a number of mixed / hybrid sources. Yahoo search results combined Yahoo-directory listings, Overture (PPC) results, and Google results. MSN provided results from Overture (PPC), LookSmart , and Inktomi.

The years 2002 and 2003 brought major reshuffles among search engines: in this period, Google purchased Blogger.com, Yahoo bought Inktomi, and AltaVista and AllTheWeb became a part of Overture. Also, there were many shifts caused by emerging search engine partnerships. Further in this course we will give you a complete and actual chart of relationships between the contemporary search engines.

Search Engine Marketing Today

If you thought nowadays search engine marketing can still be done by acquiring (and using) an auto-submission software, drop this idea since now on. Search engine marketing requires an integrated approach to improving site content, quality and popularity. For a Web site to reach its top potential, it must incorporate target audience analysis, competitive analysis, cost per click optimization, and – last but not least – copywriting and copyediting. And, because things keep changing, search engine marketers need to devote a good deal of time staying on top of the SEO industry and its trends.

Today very few (and mostly inexperienced) optimizers / marketers would use spam methods to achieve high ranking. In many cases, spamming and the so-called “black-hat” SEO is recognized by automatic spiders, for these become more and more intelligent. Even though we describe major spamming methods in the end of this course, we do it only in the sake of your awareness. We do NOT recommend using them, as there’s no guarantee at all they can help, whereas it’s very possible that your Web visibility can be seriously damaged as a result.

The Future of Search Engine Marketing

Search engines have already developed into sophisticated systems, and no doubt they will continue to enhance their technical aspect, with improved capabilities to index pages that are located deeply within the site (many links away from the initial page). Also, their abilities to handle dynamically generated pages (e.g. shopping carts) can be expected to grow. Among other perspective trends are advanced non-HTML content indexing (such as PDF and graphics), improved ability to rapidly integrate new content such as news using XML feeds or other technology, organization of search results into logical categories (sometimes referred to as clustering), and other advanced features. For insights into the future of search, you could visit Google Labs ( http://labs.google.com). This is the beta area where Google showcases some of its upcoming technologies.

However, the traditional “highest-bidder” approach makes SEM feel more and more like traditional print advertising. The Integrated Approach to SEM anticipates that in future, best marketing efforts will aim to leverage the three components: paid advertising and analytics, all-sided site and content optimization and qualitative off-the-page factors enhancement. That is why we prefer to call the functions provided by Web CEO “Search Engine Marketing” rather than “Search Engine Optimization”. When all is said and done, it is the traffic you get and the way this traffic converts that matters – not even your site rank on a search engine. You can rank worse than your competitor, yet the percentage of your visitors that turn into buyers will be so high that you actually outperform your competitor several times.

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Does Karate Really Help Longevity? Why Does Data Not Support It Across 118 Masters

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There has now been a study done on the issue of longevity across karate styles in concert with data crunching by a University of South Australia academic. It was done as karate is perceived by practitioners as lifespan extending, however the sport and art is unique in a number of ways given its injury rate, life-long stresses and training culture. So given that the vast majority of karate-ka that have been polled over the years believe that the art fosters a long life, highlighting the stereotype of a ‘Yoda’ like old and wise master, it was worth re-visiting as this may not in fact be the reality.

The study involved:

– multiple doctors spanning medical research, clinicians a psychologist & karate practitioners

– data that shows that lifelong karate practice in different styles has different effects on lifespan, including:

– regional effects (East, West, post WWII until today & comparisons to karate-ka born in the 1800s)

– differing types of inflammation and how it possibly ties to karate longevity

– sparring, drills, ude tanren and kata like sanchin how do each of them really impact longevity

– dojo cultural considerations

– the effect of the developed karate persona & combative environments on longevity

In particular the data shows that all karate styles’ masters, on average, die young since WWII. However the exploration of the many variables and links to style types as well as noting some differences is key (and evidence based practice approach by region, style and era). For example, the data for the masters who lived in the 1800s is somewhat unique, and attributes of training today provides possibilities as to why that it is the case. Data spanned 118 karate masters (8th dans, style founders, style successors etc.) to analyse the links to shortened lifespan in karate styles and factored in: injury rates, diets in regions, psychology and combative factors and stance/practice types.

In some ways the general idea of this existed in the 1800s despite today’s almost universal spin that martial arts results in long-term health as a core theme. Supporting this are some interesting statements on the topic by passed masters such as Itosu of the 1800s, Shito-ryu’s Mabuni, Asai of Shotokan who openly stated health may not go hand-in-hand with budo.

Understanding the pluses and minuses for certain ways of doing karate inside all of the styles from Shotokan, Goju to Shito-ryu, is key for many who have health as a central theme.

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Begin With Your Brilliance

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“We all have the extraordinary coded within us waiting to be released.” ~ Dr. Jean Houston

Top of the year reflection, visioning and goal-setting can sometimes feel complicated and overwhelming. The ideas and options are endless and it can really slow you down or stop you completely. Yet, we know some type of forethought and plan is best for success. I am a fan of doing whatever works for you. If you thrive on resolutions, do them, if you like traditional goal-setting – go for it. If you prefer to think out a few years and create an ideal vision, and then back into it, that’s a good one also. To me it just has to work for you. That said, I have found there is something that is key no matter which way you decide to go.

Begin with your brilliance.

Tapping your brilliance means you need to take the time to determine what your most   unique  and powerful skill, talent or gift is–in what area you completely shine, and then really leverage it in as many areas of your life as you can.

Whether or not you know it, you have a gift as  unique  as your fingerprint, that nobody has quite like you. It is the thing that comes most effortlessly for you, and yet has the most impact on others at the same time.

It could be the way you connect people to each other, the way you inspire others one on one or as a speaker, your way with children, your humor in difficult situations or the finesse you have as a leader who people naturally follow and trust. Your brilliance could be your keen intuition or strong ability to solve complex problems. This special gift of yours is usually consistently recognized by friends, family, clients and colleagues alike….so if you are not sure, just ask them. Ask what it is about you that impacts people the most. What is it that they know they can “gain” from you when they need it?

Another way to confirm your signature brilliance or strengths is to use assessments such as Myers Briggs, DiSc or even the StrengthsFinder 2.0 which directly covers this question. Asking others and taking assessments usually is great for honing in on your core brilliance or confirming it. And for many of you, it may only be a confirmation. I say this because deep down, you may really already know what it is.

Regardless of how you come by it, once you figure out what your brilliance is, you are working with your best success-asset.

When you leverage your  unique  gift and fully plug it into your career and life, you are going to be happier, more passionate, more on purpose than you ever were, and it will make it so much easier to reach your dreams.

You will attract people, resources, and opportunities to you to move you forward, and even stuck areas will unhinge and start to shift. This ripple effect is a wonderful part of the process. Working with your core strengths in your career or business, will positively impact your personal life also. Or if you start engaging them more in a personal area, it will then flow to your professional life. For example, when you have a strong personal life, your career can soar. Likewise, when you have career success, you are more energized and positive, and this spills into your relationships.

Focus more on leveraging the positive versus changing what is wrong. Fixing something for the better is always good, but focusing too much on the negative is never a good thing. There is research that shows that it is hard for your brain to have insights when it is focused on the negative. Your insights are such an important part of leveraging your strengths and realizing your dreams. As you more fully move into this year, I would like to suggest you try on these three questions:

  1. Where can you engage and express your brilliance more, personally or professionally? (these will be things that are fun, energizing and impactful)
  2. What are you ready to let go of that has nothing to do with your brilliance? (this is the thing that feels like an obligation or a drain)
  3. Is there something you can do this year, that will be a bold move that allows you to fully step into your brilliance? (this will be the project that makes you a little queasy to think about, but excited, knowing that it is an ultimate expression of who you are) Even if it is scary, you can name it, and just begin with a small step. Even that will feel great!

See which one of these three questions speaks to you the most, and just start there. And again, as easy as it sounds, it will sometimes feel like a risk. Here are a few thoughts to help support you as you tap your brilliance:

* If it is hard to come by at first, do things to slow down and be more in touch with yourself, and keep trying. Just like the rusty pipe first flows brown water–if you keep it running and it eventually becomes clear.

* Share your plans with your friends or inner circle (fans not naysayers!)

* Use a coach or mentor for a success partner

* Reward yourself for the steps you’ve taken

* Act on the opportunities that will start popping up (more will come!)

So, brilliant you, as Katy Perry would say…”You’re a firework! C’ mon show them what your worth!..” (I opted for a theme song this year instead of resolutions. I know..corny as it is, try cranking this one!)

The world really needs your brilliance now more than ever, so let it shine! It’s just the right thing to do.

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Finding Romance Books To Read Online – Tips and Tricks To Know Before You Download Novels On Love

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There’s nothing like being immersed in a good novel on love and romance. Many individuals download romance books to read online and it is a frequent habit, made possible by advancements in computing software and the internet. A book you read on your computer is called an eBook, but they also go by other names, such as an electronic book and a digital book.

Whether or not you are used to downloading romance novels online, the following paragraphs will go into detail with some tips and tricks to know, if you’re going to satisfy your need for romance books to read online. We will also discuss the types of places where you can get your hands on some quality romance novels, as well as some precautionary measures you should take.

The internet is a somewhat safer place to do browsing and downloads compared to a few years ago. Even with downloading romance novels to read online, that does not mean you should not be vigilant either. There are rogue websites and files on the internet that are programmed to compromise your privacy and the security of your personal computer. Having some security program(s) on your computer to combat viruses, malware, spyware and rootkits, is a step you should take before doing any extensive browsing and downloading online.

Websites can contain code and romance eBook files may have been tampered with, to cause damage to your computer. While the chances of a downloaded romance eBook, causing an infection on your personal computer is minimal, it can happen, so don’t turn a blind eye with regards to having a reputable security program that is regularly updated (to combat new threats) on your computer. This should provide the best experience possible when you download romance stories online.

Finding romance books to read online can be a chore, if you are looking for a database containing a multitude of romantic novels. The easiest databases you will find are shopping sites, as they will have a multitude of romance books for sale. These can be tangible books, which are shipped to your home or downloadable romance eBooks, which are delivered to your computer instantly upon completion of the transaction.

If you’re on a budget you will find that many romance books are affordable. There are certain places that may allow free romance eBook downloads, but the quality and content of these books are often questionable and stripped. For example, you may freely download a romance novel to read online, only to find out that you were only given the first couple of pages. These are usually samples and if you like what you read so far, you have to pay for the rest of the book.

What has been emerging lately is a subscription based model. Websites offering a service where you subscribe and afterwards, you are able to download all the romance books to read online that you want. Some of these are “pay by the month” subscriptions, but I have seen one that only asks for a small one time payment for a lifetime membership, and what is offered is surprisingly good. You’re basically given unlimited access to a huge library of eBooks.

Because of the advancements in technology, you aren’t just limited to reading love and romance eBooks on your computer. There are many other devices that allow you to read digital books. Some of these include, the iPad, Kindle and Nook. The devices that were primarily made for reading eBooks are called eReaders.

The main advantage to having an eReading device, is that they are portable and they can store a multitude of digital books, as opposed to having to tote all the books that you want to read wherever you go. These portable eReaders usually have a very long battery life, before you have to charge them again. Some eReaders have improved lighting features, in case you are going to read in a poorly lit area.

Now that we have some information on downloading romance and love stories, are you up for getting some steamy romance novels to read online?

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Talking to Myself

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If you pull up next to me at a traffic light, you are going to see something a little unusual. It is going to appear as if I am talking to myself. I want you to know I am not really as crazy as I look. Please note, I didn’t say I wasn’t crazy, just not that crazy.

So why am I talking to myself? You see my primary learning style is Auditory. That means is I process information better if I hear it out loud. So years ago I learned to work on my presentations in my car. I never write my speeches down. I simply work through sections out loud, testing phrases and pacing, till I find something that sounds exactly right.

I have often used this same technique as a foundation of my blogging strategy. Talking through my ideas helps me write better blog posts. I often write a paragraph and read it aloud. I edit the text based on the way it sounds. This is probably why I use so many extra commas. I hear the pauses and think a comma needs to be there so everyone else will hear it as well.

About six months ago, I started recording random thoughts and ideas to use as blog post starters. It worked so well, I expanded the process and now you can often find me dictating entire posts into my iPhone as I am driving in my car. ( Thus the looking slightly crazy at traffic lights.)

I often record the post two or three times. I listen to the recording and adjusting the flow, the way other people write, edit and rewrite a post. Some people think into a keyboard, I think into a voice recorder.

There is still some editing required once I type the post, but embracing my natural work style has made blogging much easier and better. I really like many of the posts I have created in the last few months because they sound like me. They are more natural, more conversational and yet still informational.

This technique may not work for everyone, but if you are struggling with writing get a voice recorder and try using it in car. Don’t worry that others think you are talking to yourself, because the process of recording then writing will help you talk to lots of people through your blog in the long run.

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Danger – Leather Soles of Shoes Can Be Treacherously Slippery

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LEATHER SOLES

This article explains why you don’t want to wear leather sole dress shoes. The basic reason is that leather is slippery, even when dry.

DRESS SHOES

Dress shoes must serve two functions. First, they should look dressy so that you radiate class and good taste to all who see you. This is especially important if you’re an attorney going to court or meeting clients. Your shoes and haircut will be inspected at these encounters. So you want your shoes to look dressy. Black leather is the best choice for the uppers of your shoes. But what about the soles?

LEATHER SOLES

Leather soles look great but are slippery, even on dry surfaces. Especially when new, they can be hazardous to your health because you can slip when walking on a hard floor, a street, or even a concrete sidewalk!

There are modifications that you can make to leather soles to render them a little less slippery, but these solutions are ultimately unsatisfactory. We’re talking about cutting a crisscross pattern into the leather soles with a sharp knife, or adding rosin to the soles the way boxers used to do to their boxing shoes. Neither solution is adequate. (Incidentally, most boxing shoes today are no longer made with leather soles, indicating that in the world of professional boxing athletes have learned the lesson of avoiding leather soles altogether.)

WHY RUBBER IS BETTER

Rubber soles are better than leather because they provides superior traction on every conceivable surface, including ice and snow. With modern technology, there’s no reason why a dress shoe should have a slippery leather sole. For example, Florsheim provides F-LITE EMAX rubber outsoles on some cap-toe dress shoes. A slightly more casual example is the Nunn Bush Maxwell black leather dress shoe. One of the nicest designs is the Prada ebony leather logo detail cap-toe Oxford with rubber soles, which retailed for $472 in 2011. Other quality dress shoes are also available with rubber soles.

If a shoe’s rubber soles don’t look too sporty, that is, if they don’t have corrugations or obvious sneaker-like patterns that can be seen from the side, then they’re a good choice. A manufacturer who knows about the value of rubber soles and how they provide better traction, is a manufacturer who will also take care of other details, such a style and construction.

It’s incorrect to say that only a leather sole looks dressy. Rubber soles can be constructed to look as dressy as leather, and they’re significantly more comfortable and safer than leather. As image consultants for attorneys and people from all walks of life, we advise clients to not only look dressy but also to wear comfortable safe footwear, and this means well designed rubber soles.

Copyright (c) 2011 William Cane

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A Dance With Dragons Audiobook: Maximizing Your Listening Experience

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If you were an avid fan of fantasy novels full of larger than life creatures and creepy but powerful villains, “A Dance with Dragons” by George R. R. Martin would be perfect for your taste. It is the fifth book of the author’s seven epic fantasy novels (A Song of Ice and Fire series) and it offers a completely refreshing take on the already fantastic story. However, living in the fast-paced digital world has its own drawbacks. For one thing, almost everything that you need and want can be accessible online, and this makes many people busier than ever. Nevertheless, do not let your super tight schedule get in the way of leisure reading because there is a way to do this. It is through “A Dance with Dragons” audiobook.

The audiobook version of “A Dance with Dragons” is a great technique when it comes to imagining what’s going on with the book at any time, even when you’re doing something else. Whether you are driving or working out, it is a relaxing way to keep your minds off of things. The audiobook has many features. These are as follows:

Unabridged Audiobook

The audiobook version of “A Dance with Dragons” is unabridged, which means you will hear every word that was written in the novel. Nothing is left out. This may pose a negative aspect to some people but to George R. R. Martin enthusiasts, this is certainly good news. After all, you would want to hear everything that he has written to get that full listening enjoyment in this 49-hour audiobook.

Published by Random House Audio

Random House is currently the biggest publisher of books in the world. It has become a household name for many major companies and authors. This business is so huge that they even have their own audiobook department, which is where the audiobook version of “A Dance with Dragons” was born. This truly says a lot and this only goes to show that you can expect nothing but the best when it comes to this fantasy novel. The audio quality is nothing short of amazing and that will totally give you your money’s worth.

Narrated by Roy Dotrice

The audiobook version of “A Dance with Dragons” is created without cutting any corners; that’s for sure. Its narrator is Roy Dotrice, a Tony Award winning, Broadway British actor that has made his way to fame through his exemplary acting skills. You can certainly feel the emotions that G. R. R. Martin wrote and trying to expose. Roy Dotrice’s soothing, almost melodic voice can stun, bewilder, and frustrate you all at the same time, making it effortless to imagine the climactic scenes in this fantasy epic novel.

There you have it. These factors make the audiobook so special. Not only that the story can magically lure and captivate you, the crystal clear, unabridged version of this book makes the experience all the more exciting and fun. By the end of the day, it is all about ensuring a high quality product that can enhance all the features of the book and “A Dance with Dragons” audiobook can seamlessly provide that.

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Ron Paul Predicts a Collapse of the Housing Market

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Earlier this year, Ron Paul wrote an article wherein he predicts a collapse of the US housing market. His perspective is unique in that he’s placing the blame for this housing market collapse squarely on the shoulders of the Federal Reserve. Take a look at what Ron Paul had to say in his article – Don’t Blame the Market for the Housing Bubble (Reference One):

“The U.S. housing market, long considered vulnerable by many economists, is now on the verge of suffering a serious collapse in many regions. Commodities guru and hedge fund manager Jim Rogers warns that real estate in expensive bubble areas will drop 40 or 50%. Mainstream media outlets like the New York Times are reporting breathlessly about the possibility of widespread defaults on subprime mortgages.”

While Dr. Paul is expressing his concerns of an inevitable collapse in the US Housing Market – the thrust of arguments point toward the federal intervention of the Federal Reserve as being the main source of the problem. This is completely consistent with his views that federal intervention – of almost any kind – is not Constitutional. In the same article (Reference One), Ron Paul considers the Federal Reserve to be too liberal in its lending:

“But capitalism is not to blame for the housing bubble, the Federal Reserve is. Specifically, Fed intervention in the economy – through the manipulation of interest rates and the creation of money – caused the artificial boom in mortgage lending.”

Earlier this week, in an article by the New York Times (Reference Two), three officials of the Federal Reserve said that serious problems in the housing market are a threat to the economy. This is exactly what Ron Paul had predicted a few months earlier this year. Although the Federal Reserve doesn’t seem to be blaming themselves for the housing market collapse – I doubt they ever would.

Regardless, it seems the Ron Paul has been quite accurate in his assessment and prediction of the housing markets.

E Lawrence Welch

References:

Reference One,

Don’t Blame the Market for the Housing Bubble,

By Ron Paul,

Link – Don’t Blame the Market for the Housing Bubble

Reference Two,

New York Times,

Link – New York Times

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What VigRX Plus Pills Reviews Tell Us

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VigRX Plus reviews tell that VigRX Plus has been helping loads of men from all around the world and works as the best male sexual enhancement product. VigRX plus helps in penis enhancement that gives results in the shortest time. This will result in a larger penis when you get aroused with a lot more erection capacity together with longer lasting sexual performance.

Many reviews of this male enhancement pill say that when one is aroused the penis that has two paired cylinders called the Corpora Cavernosa expands and gets filled with blood. This creates hardness for the erection. Blood to get filled up in Corpora Cavernosa during arousal has certain capacity of its own. This blood filling determines the erection length and thickness, which can decreases with age. There has been research made which say that the penile tissue of the Corpora Cavernosa can function better when it will get exposed to certain specific natural ingredients. This is when the developers made VigRX with the help of natural supplements taking the best quality ingredients with exact dosage required for maximum penis enhancement. Recently one more ingredient was added that is Bioprene, which will help in increase of absorption rates of nutrients that it has. And this led to introduction of VigRX plus.

VigRX Plus pill reviews also say that the result of taking is fast enough as in the first month you will find is the longer lasting erection. Then within a few days you will notice an expansion in the width of your penis. In the advancement of second moth you will notice the excitement. You will find more dramatic changes in the appearances of the penis. Side by side of these superficial changes you will find that your sexual stamina has increased a lot. And lastly in the third month you will notice that when you get an erection you penis wills look and feel firmer, stronger and more solid than you ever imagined it to be. The overall changes after taking VigRX pills are that you will feel improvement in your sexual health; density of your sperm is increased. There are also visible changes in the strengthening and toning effects on the sexual glands; it results in healthy production of sex hormones and increased testosterone levels. You can observe increased stamina and sex drive through the increase in cardiovascular power and improved Circulation.

VigRX Plus reviews tell us that sometimes people go for aggressive prescription or invasive surgery to solve their sexual dysfunction. These methods sometimes cause unwanted and dangerous side effects. The futile attempt of enhancing penis size through non-medical methods such as ineffective exercises or manipulations that brutalize the penis with straps or weights is quite unhealthy. The VigRX has no such side effects, as the ingredients use in making the pill is all herbal and natural. You have to try VigRX for 67 days to enhance your sexual life.

Reviews on this product say that many patients have written positive testimonials regarding the VigRX plus. They are quite happy now that they have used VigRX and even claim that after using the pill for the first day they noticed changes and had firm and long lasting erection. They say in the past they could only ejaculate once a day but now after taking the pill it has increased to two to three times a day.

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