Marketing Strategy and Movie Distribution Plans

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It’s too easy to neglect having a marketing strategy and movie distribution plan when producing on an indie film budget. Producers are focused on fleshing out a tight screenplay, hiring cast and crew while keeping track of every dollar they spend. Studio budget movies hire goliath companies to develop a marketing strategy and movie distribution plan for their latest blockbuster.

Indie filmmakers have to get creative with their marketing strategy and movie distribution plan so their creative hard work doesn’t just disappear after it’s done. I’ve been learning a lot of good stuff by following what other filmmakers are doing to market a movie in order to make film distribution money.

One movie with a sexually driven theme created artwork and an attention grabbing marketing package that included condoms with the name of the film printed on them. I read they stood out at film festivals with this creative approach. There are also rare indie produced movies that are so damn entertaining they secure meaningful movie distribution without a strong marketing strategy to promote them.

But why take the gamble that your movie will be one of the rare ones? Thinking about a marketing strategy and movie distribution plan early as possible is what successful indie producers do. I don’t read entertainment industry trades like The Hollywood Reporter or Variety because they don’t have information based off the real life indie cinema scene.

I’ve been turning to blogs more and more that are ran by indie producers and filmmakers that share what marketing strategies and movie distribution plans have worked for them. I really like reading Indie Slate Magazine and MovieMaker Magazine because they spend time focusing on the business of indie filmmaking not just the creative part of the process.

Creating an online buzz for an indie feature is one of the most effective ways to market a movie without having to spend money you don’t have. It only takes personal time to run a movie blog, Twitter account, Facebook page, Google +1 and other popular social networking outlets. Crowd funding for indie movies has really shown that people do respond to online marketing. The effort to keep a movie blog fresh and stay connected with people pays off in the end. Building interest for a movie online is the way to go.

Having an idea of what the movie distribution plan is going to be will depend on what you want as a producer. Are you going to self-distribute or look to land a distribution deal with a company?

Movie self-distribution makes financial sense for smaller budget indie films. Self-distribution allows the creators to keep control of the rights to their movie. Less money has to be made from direct sales to make a real profit from a movie because there aren’t distribution fees and percentages taken out by a distributor. Many filmmakers have made money for their film investors and themselves from their work through self-distribution combined with an aggressive online marketing push they do themselves.

Landing a movie distribution deal normally offers greater exposure and more people see a movie that is released by a film distribution company worldwide than a self-distributed titled. Movie distributors that cater to releasing indie films usually don’t put together a big marketing strategy. They have relationships with film buyers all over the world that receive their catalog of available titles or see what they have at film markets.

Avoid a past mistake I made by sitting back after signing a distribution deal expecting the distributor to market the hell out of the title. It’s important to still have a workable marketing strategy after you sign a movie distribution agreement. You’ll have to check with the distributor to see what you can and can’t do to market your movie online. But overall it’s a win-win for both parties in exposure and film sales.

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Bluetooth Headphones Tips – Prolonging Li-Ion Battery Life

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Many Bluetooth headphones use the lithium-ion type of rechargeable battery. It is actually the most popular type of rechargeable battery not just among Bluetooth headsets but also for other electronic devices such as laptops and cell phones.

One main reason that Li-ion (lithium-ion) batteries are the favorite battery type of a lot of Bluetooth headphones is that these kinds of batteries have a bigger energy storage capacity. What this means is that Li-ion batteries have a greater energy-to-material ratio than the other kinds, such as nickel metal hydride (NiMH) or nickel-cadmium (NiCd) batteries. For the same amount of nickel or nickel-cadmium, the lithium-ion battery can hold more power.

The second main reason is that Li-on batteries do not degrade in performance even if you repower them while they are not completely depleted of stored power. Unlike other batteries, the Li-ion battery does not show the so-called memory effect. It also has stronger resistance to severe temperatures and does not self-discharge as fast as the other types when it is in storage.

Much as everyone would like Li-ion batteries to be eternal, the fact is that they have a limited life. When used appropriately and cared for, they can actually provide your Bluetooth headsets with power up to about three years. The key here is in knowing how to make your Bluetooth earphones’ Li-ion battery packs reach their optimal life span. Here are a few tips.

Do not completely empty your battery of power. Li-ion batteries actually do not need to be fully empty before you need to recharge them. As a matter of fact, you will decrease the life span of your batteries if you frequently let them go empty first before recharging them. However, it is also healthy to completely discharge your Li-ion battery from time to time, say, after every 25 or 30 partial recharge cycles.

Never subject your Li-on battery to high temperature when you recharge them. Not only will the heat be a safety risk but will also shorten your battery’s life and energy capacity.

If you are intending to leave your Bluetooth headsets unused for some time, you should make sure that the batteries are at least half-charged. Also, never leave the battery inside your Bluetooth earphones if you won’t be using the devices for a long period. If you do, the active material may leak out and corrode and damage your unit. Store the batteries in a cool place. Even the refrigerator will do, but never the freezer.

These practical tips are easy to remember. If you keep them in mind and follow them, you can be sure that your Li-ion battery for your Bluetooth headphones will last up to its maximum lifespan.

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